Category «Technology»

Facebook’s Emotion Experiment & Informed Consent

Did Facebook get consent? Did it even need to?

For seven days in January 2012, roughly 689,000 Facebook users unknowingly took part in an “emotional contagion” study. Facebook reduced the percentage of positive posts, negative posts, or both in select news feeds. A comparison group had posts omitted from their feeds at random. Reducing negative posts led users to give status updates with fewer …